Tea in Brazil has an emerging presence shaped by herbal traditions, urban café culture, and growing consumer interest in wellness beverages. In major cities such as São Paulo, Rio de Janeiro, and Curitiba, tea appears through specialty cafés, health-focused shops, and restaurants offering herbal infusions, iced teas, and imported loose-leaf varieties. In other areas tea is often consumed at home, particularly in the form of herbal infusions made from locally available plants used for relaxation or traditional remedies. Cultural pathways are supported by local herbal traditions, specialty retail, and increasing exposure to international tea culture through tourism and global beverage trends. Climate and lifestyle habits influence how tea is consumed, with iced teas and herbal blends often appearing as refreshing alternatives to hot beverages. Compared with dominant drinks in Brazil such as coffee or fruit juices, tea functions primarily as a health-oriented beverage and lifestyle choice. Its visibility continues to grow through wellness culture, café experimentation, and consumer interest in natural ingredients. With expanding specialty retail and urban café scenes, tea in Brazil is positioned for steady growth within the country’s diverse beverage landscape.
